Challenge
Create a virtual influencer
Client
R&D, 2023 – in progress
Services
THE PROJECT
During 2022, a noteworthy social trend caught Nebbia’s attention: the ascent of virtual influencers.
These influencers are entirely created in CGI, allowing for strong personalization and offering limitless creative possibilities, with clear advantages for branded content.
Moreover, the ‘ability’ of these creators to navigate between the real world and the metaverse has piqued the interest of Nebbia’s creative department.
EXPERIMENTATION
Mina, the virtual profile created by Nebbia, is an all-encompassing travel blogger. She not only travels throughout the known world but also explores the uncharted territories.
Mina has the ability to enter the metaverse, a digital world we are still trying to understand, but it offers intriguing possibilities. We began by developing a background for the character: physical characteristics, personality traits, interests, and loves; everything the graphic design team needed to shape Mina’s appearance.
Mina allows us to experiment and continually refine our skills in creating 3D assets, their animation, and compositing. Her profile has led us to discover new rendering engines and adopt animation techniques like Metahuman.
Mina’s activities and posts on her Instagram profile have also caught the attention of brands such as Volkswagen, with whom we have initiated collaborative projects, treating Mina as a genuine content creator for branded content.
I.D.
Name: Mina
Surname: Pixelheart
Place and date of birth: 21.10.1997, Cremona (CR)
M/F: F
Heigh: 5,3 ft
Hair color: silver
Eye color: brown
Tattoo: yes
Ethnicity: mixed
Marital status: single
Hobbies: travel, nature, tech, tennis
