Challenge
Create a city brand for the city of Cremona that communicates the city’s history and culture in a modern and innovative way
Client
Nebbia – internal project, 2015 – in progress
Services
THE PROJECT
Pro Cremona is a multifaceted entity: a social media profile, a line of Cremona-focused merchandise, immersive cultural experiences, a drone that tells the stories of the region, and an excursion into virtual reality that transports users to ancient Rome.
It is Nebbia’s phygital laboratory, where innovative ideas come to life both in the digital world and beyond, with the goal of promoting our extraordinary region
Pro Cremona represents the beating heart of Nebbia, with an unequivocal mission: to become the city brand that uniquely and engagingly identifies the city of Cremona and its territory.
MERCH
Starting in 2022, Pro Cremona opened its online store, offering a wide range of products including t-shirts, mugs, deisgn posters, board games, and even beach towels.
Every item has been created in-house by Nebbia, reflecting our unique and distinctive design.
By choosing our products, you’re not just purchasing an object; you’re helping us tell the story of our region, our traditions, our history, and the language passed down to us by our grandparents.
EL GIÓOCH
At the end of 2022, a highly resonant moment was the debut of ‘El Gióoch,’ a board game inspired by the city of Cremona, conceived and produced by Nebbia.
The launch was strategically planned using guerrilla marketing tactics, which generated interest not only in local media but also in surrounding areas.
Thanks to the creation of tailor-made content on social media, ‘El Gióoch’ sold over 1,000 copies between November and December. la vendita di oltre 1.000 copie nel periodo compreso tra novembre e dicembre.
CULTURAL EXPERIENCES
A crucial pillar of Pro Cremona’s mission is the promotion of tourism. Within our e-commerce platform, we also offer the opportunity to purchase cultural experiences.
We collaborate with local authorities and associations to create authentic tours and experiences, which we promote through our social channels and engaging multimedia content. Through e-commerce, we manage a portion of our city’s tourist influx, offering a platform that allows visitors to explore, book, and purchase museum tickets and personalized tours.
SOCIAL MEDIA
The importance of communication through social media is unquestionable.
From the beginning, Pro Cremona recognized the potential of these platforms to promote its activities and the enchanting territory of Cremona. Since 2015, with the release of the first drone-captured videos on platforms like YouTube and Facebook, we anticipated the importance of a dynamic and effective online presence.
Over the years, we have continued to evolve our strategy, embracing new formats such as weekly segments on Instagram, allowing us to maintain constant contact with our audience.
Today, our social media accounts have garnered more than 23,000 followers, all acquired organically.
DOMUS
At the Archaeological Museum of San Lorenzo in Cremona, visitors can explore the remarkably well-preserved artifacts retrieved from the excavation site located in the heart of the city at Piazza Marconi.
In 2017, a project was launched to make these artifacts more accessible through multimedia tools. Nebbia developed a Virtual Reality application that allows users to explore the key rooms of a Roman domus and navigate through the environments simply by directing their gaze in the desired direction.
This experience virtually transports users to ancient Roman times, enabling them to immerse themselves in objects, environments, and lighting designed by 3D artists under the constant supervision of archaeologists who worked on the excavations.
In 2019, the application won the prestigious “Zeus” award in the “Innovation and Technology” category.
AUDIZIONE A CREMONA
In the initial phase of the Covid-19 pandemic, our community was profoundly affected.
With a sincere desire to offer some comfort to the community, Pro Cremona orchestrated a series of unique concerts, captured in a video collection titled ‘Audition in Cremona.’
Violinist Lena Yokoyama led the audience on a musical journey through iconic pieces, ranging from Morricone to Vivaldi, against the majestic backdrop of Cremona.
The video of the rooftop performance at the Maggiore Hospital in Cremona, dedicated to all healthcare personnel, garnered over 1 million views and was featured in major national media.
