Challenge
Corporate identity
Client
C2 Corporate, 2022
Services
THE PROJECT
After several collaborations in the production of specific content, C2 Corporate turned to Nebbia for the creation of a comprehensive brand book to regulate internal offline communication and establish a new one for online activities.
Nebbia developed a visual identity for online communication with a modern and hi-tech style, aiming to convey the value of a strong and transparent brand to its clients.
As a starting point, we drew inspiration from advertisements in the automotive industry. The car being driven along an ideally simple path represents the customer directed towards the best solution.
Following careful research, we selected images and created abstract 3D renderings that evoke the reflections of metallic components in a server, similar to monitor chips.
CORPORATE VIDEO
In this context, Nebbia also conceived and produced a corporate video.
The goal was to present the company from both a corporate and a human and social perspective, emphasizing the security and stability of the hardware and incorporating the staff’s soft and hard skills.
Starting from C2 Corporate’s slogan, ‘Informatics with value,’ we developed the voice-over script. The video alternates between clips of the offices and C2 team members, where the office sequences are characterized by bright and cold tones with intense lighting. In contrast, the sequences with the technician are darker, featuring cut lighting and close-ups.
